Brand and corporate identity development
Communicating values, purpose and integrity
Background
Lucid’s team can help you deliver sensitive, focussed corporate identity for health and wellbeing markets. We focus on:
Spin-out and start-up organisations.
Prioritising building trust with investors, stakeholders, potential employees and customers.
Safeguarding and developing existing brand assets in licensing opportunities.
New product and service identities that complement established businesses.
Discovery
Our designers engage with stakeholders to define relevant parameters including:
Organisational mission and values.
Consumer and user needs and wants.
Existing brand guidance.
Application context—eg: digital, print.
Competitive context.
Trends and market drivers.
Intellectual property and regulation.
Design
Creatively balancing needs, constraints, and opportunities we’ll develop alternatives and explore applicability over relevant media.
Stakeholders’ involvement is pivotal in the development and selection of iterations.
We use objective criteria for feedback such as:
Positive recognition and differentiation.
Comprehension of messaging.
Scalability and applicability over media.
Shelf/screen impact.
Emotive connection.
Delivery
Typical outputs include:
Guidelines to help ongoing consistent application of symbols, typography, tone of voice, materials, finish and sensory cues.
Finished copy, print and digital artwork.
Help with intellectual property.
Results
Objectives typically include:
Positive recognition.
Applicability.
Perceived fit to values.
