Genie International
Genie Complete — Salon aesthetic electronic body and facial stimulation therapy
Background
Genie aimed to enhance its thriving business in the salon aesthetic product and distribution industry by providing a device that enables salon therapists to offer the most sought-after facial and body treatments, such as tightening, toning, skin rejuvenation, and wrinkle reduction, all in one device.
Objectives included:
10 in 1 EMS (electrical muscle stimulation) system following established protocols.
Simple, intuitive user interface and control with international translation.
Potential to integrate rental and pay-per-use business models.
Appropriate for batch production in existing Genie facilities.
Compliant with EU standards and regulations for EMS aesthetic therapy.
Discovery
Working with therapists, clients, salon owners, and Genie’s team, Lucid’s UX and industrial and electronic designers defined and refined parameters for the most potentially lucrative treatment protocols. We sourced references of efficacy in clinical literature to establish credibility.
Design
Working through options with sketch visuals, 3D CAD, block model and working prototypes we engaged stakeholders in providing valuable feedback, developing a clean, clinical aesthetic integrated with a simple user interface.
Delivery
Lucid delivered the whole solution from design, prototypes, specialist materials specification and sourcing.
Design, prototyping, test, production tooling, electrical and safety and EMC standards and preparation of a CE mark ready product technical file took 18 months.
Results
Genie Complete was initially exported from the UK to China. Following successful product introduction, its Chinese distributor acquired the rights and asked us to change aspects of the design to suit volume manufacture and allow production to be ramped up locally.
Usability
Human factors engineering includes design for simple treatment interactions, safe, intuitive build, and service access.
Brand impact
A consistent brand message was created and applied to both instructional and promotional materials.
Regulatory
ISO 14971 risk-management and ISO 60601 medical electrical safety principles were applied throughout development, resulting in first-time structural and EMC safety certification.
Sustainability
Good thermal management optimises power consumption and design for safe disassembly minimises environmental impact.
Manufacturability
Modular design of independent sub-assemblies enables efficient, low-volume batch build and test.