➤ What we do ➤ Product design ➤ Brand and pack design

Brand and pack design

Research and analysis

How we achieve this:

In this stage, research is conducted to understand the target audience and their needs. The research may involve analyzing market trends, competitor analysis, and consumer preferences. Based on this analysis, the brand positioning and messaging are developed.

Design development

How we achieve this:

In this stage, the brand identity and pack design are developed. This includes developing the brand name, logo, typography, color palette, and imagery. The packaging design should be functional and meet regulatory requirements while also communicating the brand’s message and values.

Prototype and testing

How we achieve this:

 In this stage, prototypes of the packaging are developed and tested with the target audience. The testing may involve focus groups, surveys, and user feedback to ensure that the packaging design meets the user’s needs and preferences.

Production and

How we achieve this

Once the packaging design has been approved, it is produced and implemented. The packaging should meet regulatory requirements, be cost-effective, and be able to be produced in large quantities. Ongoing quality control and monitoring should be in place to ensure that the packaging remains consistent and meets the brand’s standards.

Up next…

Instructions for use

Good instructions for use (IFU) are essential for ensuring that a product is used safely, correctly, and effectively. They provide users with the information they need to properly set up, operate, and maintain a product, as well as to understand the product’s capabilities and limitations.

To find out more about the importance of a good IFU, click below!