➤ What we do ➤ Insight and Strategy ➤ Idea generation and concept development

Idea generation and concept development

Uncover opportunites

Why we do this:

Getting to the root “Why” is at the core of what we do. By understanding user behaviour and preferences, we can uncover potential unmet needs and opportunities early in the design process.

Generate ideas

Why we do this:

By exploring and generating multiple ideas, you open up possibilities that may not have been considered before. Brainstorming also promotes creativity and allows for new perspectives to be brought to the table. It encourages collaboration and team building, and ultimately leads to more innovative and effective solutions.

Evaluate ideas

Why we do this:

We refine ideas to create solutions that are functional, innovative, and cost-effective. This process involves exploring different design possibilities, evaluating their strengths and weaknesses, and selecting the most promising concepts for further development.

Develop concepts

Why we do this:

In this stage, the selected concepts are further developed into detailed concepts with defined target audiences, value propositions, and business models. This process involves the use of various tools and techniques, such as brainstorming sessions, sketching, wireframing, and CAD modeling.

What comes next?

Subject Leader

Jan Wong

Head of Human Factors
& Regulatory Affairs

Regulatory strategy

We help our clients understand and comply with laws, regulations, standards, and other requirements that apply to them.

As an accredited ISO 13485 company, we assess the safety and performance of medical devices and applications, as well as increase the likelihood of regulatory approval and market access. By following the standard, we can demonstrate our commitment to quality, patient safety, and regulatory compliance.