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User experience design

Understand user needs

Why we do this:

The first step is to understand the user’s needs and objectives, as well as any pain points they may have with the current product or service. This stage involves gathering data through user surveys, interviews, and analytics, which help us to identify the user’s journeys, behaviors, goals, and preferences.

Identify and address usability issues

Why we do this:

By conducting user testing and identifying potential risks early, we can identify areas where users may struggle/misuse a product or service and make improvements to streamline the user experience. The importance is catching these issues BEFORE they become major problems later in the design process. Inaccurate or difficult-to-use products can lead to errors, patient harm, and costly delays in treatment.

Design and test

Why we do this:

Once we have a clear understanding of the user’s needs, we begin to generate ideas and concepts for how the product or service can meet those needs. This stage involves brainstorming, sketching, and creating wireframes and prototypes to explore different design directions.

Prototype and test

Why we do this:

After the concept development stage, we move into the testing phase. Here we create low and high-fidelity prototypes that bring the concept to life. We conduct usability tests and user research to ensure that the designs are intuitive, user-friendly, and meet the user’s needs.

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User interface design

User interface (UI) design is the process of designing the visual and interactive elements of a product, system, or service. It involves the design of the user interface, which is the point of interaction between the user and the product.

We create interfaces that are easy to use, efficient, and visually appealing, while also being aligned with overall user experience (UX) goals.