How we do it
… and the people behind the stages
Diversity is key to creativity and innovation. Our team members bring a wealth of experience and expertise from various fields, each with their own unique set of skills and perspectives. Click on the process stages to learn more about our team members and their roles in the process.
How we do it
… and the people behind the stages
Diversity is key to creativity and innovation. Our team members bring a wealth of experience and expertise from various fields, each with their own unique set of skills and perspectives. Click on the process stages to learn more about our team members and their roles in the process.

01
Opportunity
It is essential to grasp the needs and challenges of the target users to create effective and impactful solutions. This stage emphasises the importance of “understanding rather than simply assuming” what the problem is.
![]() Shelby |
![]() Alistair |
![]() Carl |
![]() Andy |
![]() Tom |
02
Implications
Our empathetic approach also helps in developing a comprehensive understanding of the context in which the device will be used, including the healthcare environment, regulatory considerations, and potential challenges in adoption or implementation.
![]() Shelby |
![]() Alistair |
![]() Jan |
![]() Tom |
![]() Pear |
03
Design & prototype
Insights and understanding gained during the opportunity phase are translated into tangible solutions. This phase involves transforming conceptual ideas into concrete designs and developing prototypes to validate and refine those designs.
![]() Shelby |
![]() Alistair |
![]() Carl |
![]() Andy |
![]() Tom |
![]() Rauri |
04
Test and validation
Whether this be Performance testing, Durability testing, Biocompatibility testing, Electrical safety and electromagnetic compatibility (EMC) testing, human factors, risk analysis or regulatory compliance, we can cover it all.
![]() Shelby |
![]() Rauri |
![]() Kevin |
![]() Jan |
![]() James |
![]() Ewan |
05
Production
By implementing efficient manufacturing processes, ensuring quality control, and maintaining regulatory compliance, Lucid and our partners can produce high-quality devices ready for distribution and use in healthcare settings.
![]() Pear |
![]() James |
![]() Carl |
![]() Andy |
06
Maintenance
Maintenance is an important aspect of the lifecycle of medical devices that ensures their continued safe and effective performance throughout their intended use. Ongoing maintenance activities involve monitoring, servicing, and addressing any issues that arise.
![]() Ewan |
![]() Kevin |
![]() Carl |
![]() Andy |

01
Opportunity
It is essential to grasp the needs and challenges of the target users to create effective and impactful solutions. This stage emphasises the importance of “understanding rather than simply assuming” what the problem is.
![]() Shelby |
![]() Alistair |
![]() Carl |
![]() Andy |
![]() Tom |
02
Implications
Our empathetic approach also helps in developing a comprehensive understanding of the context in which the device will be used, including the healthcare environment, regulatory considerations, and potential challenges in adoption or implementation.
![]() Shelby |
![]() Alistair |
![]() Jan |
![]() Tom |
![]() Pear |
03
Design & prototype
Insights and understanding gained during the opportunity phase are translated into tangible solutions. This phase involves transforming conceptual ideas into concrete designs and developing prototypes to validate and refine those designs.
![]() Shelby |
![]() Alistair |
![]() Carl |
![]() Andy |
![]() Tom |
![]() Rauri |
04
Test and validation
Whether this be Performance testing, Durability testing, Biocompatibility testing, Electrical safety and electromagnetic compatibility (EMC) testing, human factors, risk analysis or regulatory compliance, we can cover it all.
![]() Shelby |
![]() Rauri |
![]() Kevin |
![]() Jan |
![]() James |
![]() Ewan |
05
Production
By implementing efficient manufacturing processes, ensuring quality control, and maintaining regulatory compliance, Lucid and our partners can produce high-quality devices ready for distribution and use in healthcare settings.
![]() Pear |
![]() James |
![]() Carl |
![]() Andy |
06
Maintenance
Maintenance is an important aspect of the lifecycle of medical devices that ensures their continued safe and effective performance throughout their intended use. Ongoing maintenance activities involve monitoring, servicing, and addressing any issues that arise.
![]() Ewan |
![]() Kevin |
![]() Carl |
![]() Andy |
What I do
Click on the team member on the right to learn more about their areas of expertise and their roles in the process.
“As the leader of a multidisciplinary team at Lucid, I supervise usability, compliance, engineering, design, and manufacturing specialists who work together to create innovative products and digital interactions for health, personal care, and scientific markets. At Lucid, our focus is on developing exceptional product experiences that comply with complex regulatory constraints, leveraging our accreditation to ISO 13485 for medical device design and manufacturing.
With over 30 years of experience in product development, I have accumulated a broad skill set, including an MBA degree, Chartered Engineer certification, and membership in the Institute of Engineering Designers. I have also served as a board member of the British Industrial Design Association, further showcasing my expertise in the field. Together with my skilled team at Lucid, we are committed to creating innovative, compliant, and user-centric products that make a positive impact in various markets.”
Alistair
My Expertise

Alistair Williamson
Managing Director

Jan Wong
Head of Human Factors & Regulatory Affairs

Tom Holliday
Senior product design engineer

Pear Permpool
Susainability Specialist

Andy Hodgin
Director of Innovation

Nguyen Pham
Head of Electronic Engineering

Kevin Parkes
Senior Software Engineer

Ruari Hodgin
Design Engineer

Carl Stone
Creative Director

Shelby Ayris
Senior UX Designer

James Lever
Industrial Designer

Ewan Armstrong
Quality Control Technician