➤ How we do it

How we do it

… and the people behind the stages

Diversity is key to creativity and innovation. Our team members bring a wealth of experience and expertise from various fields, each with their own unique set of skills and perspectives. Click on the process stages to learn more about our team members and their roles in the process.

How we do it

… and the people behind the stages

Diversity is key to creativity and innovation. Our team members bring a wealth of experience and expertise from various fields, each with their own unique set of skills and perspectives. Click on the process stages to learn more about our team members and their roles in the process.

01

Opportunity

It is essential to grasp the needs and challenges of the target users to create effective and impactful solutions. This stage emphasises the importance of “understanding rather than simply assuming” what the problem is.

Shelby Ayris

Shelby
Senior
UX Designer

Image 1

Alistair
Managing
Director

Image 2

Carl
Creative
Director

Image 3

Andy
Director of
Innovation

Image 4

Tom
Product Design
Engineer

02

Implications

Our empathetic approach also helps in developing a comprehensive understanding of the context in which the device will be used, including the healthcare environment, regulatory considerations, and potential challenges in adoption or implementation.

Shelby Ayris

Shelby
Senior
UX Designer

Alistair

Alistair
Managing
Director

Jan

Jan
Head of
Human Factors

Tom

Tom
Senior
Design Engineer

Pear

Pear
Susainability
Specialist

03

Design & prototype

Insights and understanding gained during the opportunity phase are translated into tangible solutions. This phase involves transforming conceptual ideas into concrete designs and developing prototypes to validate and refine those designs.

Shelby Ayris

Shelby
Senior
UX Designer

Image 1

Alistair
Managing
Director

Image 2

Carl
Creative
Director

Image 3

Andy
Director of
Innovation

Image 4

Tom
Product Design
Engineer

Rauri

Rauri
Design
Engineer

04

Test and validation

Whether this be Performance testing, Durability testing, Biocompatibility testing, Electrical safety and electromagnetic compatibility (EMC) testing, human factors, risk analysis or regulatory compliance, we can cover it all.

Shelby Ayris

Shelby
Senior
UX Designer

Rauri

Rauri
Design
Engineer

Kevin

Kevin
Senior Software
Engineer

Jan

Jan
Head of
Human Factors

James

James
Industrial
Designer

Ewan

Ewan
Quality Control
Technician

05

Production

By implementing efficient manufacturing processes, ensuring quality control, and maintaining regulatory compliance, Lucid and our partners can produce high-quality devices ready for distribution and use in healthcare settings.

Pear

Pear
Susainability
Specialist

James

James
Industrial
Designer

Carl
Creative
Director

Andy

Andy
Director of
Innovation

06

Maintenance

Maintenance is an important aspect of the lifecycle of medical devices that ensures their continued safe and effective performance throughout their intended use. Ongoing maintenance activities involve monitoring, servicing, and addressing any issues that arise.

Ewan

Ewan
Quality Control
Technician

Kevin

Kevin
Senior
Software Engineer

Carl
Creative
Director

Andy

Andy
Director of
Innovation

01

Opportunity

It is essential to grasp the needs and challenges of the target users to create effective and impactful solutions. This stage emphasises the importance of “understanding rather than simply assuming” what the problem is.

Shelby Ayris

Shelby
Senior
UX Designer

Image 1

Alistair
Managing
Director

Image 2

Carl
Creative
Director

Image 3

Andy
Director of
Innovation

Image 4

Tom
Product Design
Engineer

02

Implications

Our empathetic approach also helps in developing a comprehensive understanding of the context in which the device will be used, including the healthcare environment, regulatory considerations, and potential challenges in adoption or implementation.

Shelby Ayris

Shelby
Senior
UX Designer

Alistair

Alistair
Managing
Director

Jan

Jan
Head of
Human Factors

Image 4

Tom
Senior
Design Engineer

Pear

Pear
Susainability
Specialist

03

Design & prototype

Insights and understanding gained during the opportunity phase are translated into tangible solutions. This phase involves transforming conceptual ideas into concrete designs and developing prototypes to validate and refine those designs.

Shelby Ayris

Shelby
Senior
UX Designer

Image 1

Alistair
Managing
Director

Image 2

Carl
Creative
Director

Image 3

Andy
Director of
Innovation

Image 4

Tom
Product Design
Engineer

Rauri

Rauri
Design
Engineer

04

Test and validation

Whether this be Performance testing, Durability testing, Biocompatibility testing, Electrical safety and electromagnetic compatibility (EMC) testing, human factors, risk analysis or regulatory compliance, we can cover it all.

Shelby Ayris

Shelby
Senior
UX Designer

Rauri

Rauri
Design
Engineer

Kevin

Kevin
Senior Software
Engineer

Jan

Jan
Head of
Human Factors

James

James
Industrial
Designer

Ewan

Ewan
Quality Control
Technician

05

Production

By implementing efficient manufacturing processes, ensuring quality control, and maintaining regulatory compliance, Lucid and our partners can produce high-quality devices ready for distribution and use in healthcare settings.

Pear

Pear
Susainability
Specialist

James

James
Industrial
Designer

Carl
Creative
Director

Andy

Andy
Director of
Innovation

06

Maintenance

Maintenance is an important aspect of the lifecycle of medical devices that ensures their continued safe and effective performance throughout their intended use. Ongoing maintenance activities involve monitoring, servicing, and addressing any issues that arise.

Ewan

Ewan
Quality Control
Technician

Kevin

Kevin
Senior
Software Engineer

Carl
Creative
Director

Andy

Andy
Director of
Innovation

What I do

Click on the team member on the right to learn more about their areas of expertise and their roles in the process.

“As the leader of a multidisciplinary team at Lucid, I supervise usability, compliance, engineering, design, and manufacturing specialists who work together to create innovative products and digital interactions for health, personal care, and scientific markets. At Lucid, our focus is on developing exceptional product experiences that comply with complex regulatory constraints, leveraging our accreditation to ISO 13485 for medical device design and manufacturing.

With over 30 years of experience in product development, I have accumulated a broad skill set, including an MBA degree, Chartered Engineer certification, and membership in the Institute of Engineering Designers. I have also served as a board member of the British Industrial Design Association, further showcasing my expertise in the field. Together with my skilled team at Lucid, we are committed to creating innovative, compliant, and user-centric products that make a positive impact in various markets.”

 

Alistair

 

My Expertise

Regulatory compliance
Regulatory strategy support

Alistair Williamson

Managing Director

Jan Wong

Head of Human Factors & Regulatory Affairs

Tom Holliday

Senior product design engineer

Pear Permpool

Susainability Specialist

Andy Hodgin

Director of Innovation

Nguyen Pham

Head of Electronic Engineering

Kevin Parkes

Senior Software Engineer

Ruari Hodgin

Design Engineer

Carl Stone

Creative Director

Shelby Ayris

Senior UX Designer

James Lever

Industrial Designer

Ewan Armstrong

Quality Control Technician